This TraderTracks.com Privacy Policy is delivered on behalf of tradertracks.com and our affiliates and governs the data collected on any website or mobile application on which a link to this Privacy Policy appears and any data we collect in connection with delivering the services to you, which may include providing you with online subscriptions and other product offerings, whether online or offline, (collectively, the “Services”). Your privacy is important to us. We provide this Privacy Policy to explain our practices for collecting, sharing and using the information you provide to us via our website by using the Services, and to tell you about the choices you may be able to make regarding the ways in which your information is collected, used and shared.
Information We Collect
We collect information about you in just how you authorize us . For example, you may provide personal information directly to us, We may collect certain information about you automatically through your use of the Services.
Information You Provide To Us
When you use the Services, you may, among other activities, order publications and products; subscribe to TraderTracks.com Newsletters; register to create an online account; subscribe for access to digital and other content; or post comments and other user-generated content. The information that you provide to us and that we collect or receive depends on your relationship with us and your interaction with the Services, but may include personal information such as your name, email address, year of birth, race or sexual orientation if you choose to provide it,
We may also collect information about your personal or professional interests, your organization or industry and your use of, or opinions about, various products, programs and services. For instance, we may ask you to identify your job or industry to qualify you for free ebooks and other benefits.
Information We Collect Automatically
We, our partners, advertisers, advertising networks or other third party service providers, as explained further in the “Cookies and Other Online Tracking Technologies” section below, may also automatically collect certain information when you visit our web pages, open our emails, use our applications, or otherwise use the Services. Such automatically collected information may include:
- The type of browser and operating system you are using.
- Your IP address or mobile device identifier.
- The domain name of your internet service provider.
- The date and time of a visit, information about the content you view and the features you access, the number of links you click within the website, as well as your activity and behavior on our websites or applications.
- Location-based information regarding the state or country from which you accessed our Services.
- Information regarding the advertisements you have interacted with, viewed, or accessed, such as the number of times you view an advertisement.
This data may be combined and linked with data from other sources, including personal information.
How We Use the Information
We may use the information collected pursuant to this Privacy Policy in the following ways:
- To fulfill requests for our publications, products or services, including to send you TraderTracks.com newsletters.
- To provide you with the Services.
- To evaluate your eligibility for certain products and Services.
- To market to you and offer other products, programs or services that may be of interest.
- To communicate with you, such as to notify you of new products and services, provide you updates and offers related to your account or subscription, when we make changes to subscriber agreements, to fulfill a request by you for an online newsletter, or to contact you or respond to you inquiries.
- To deliver targeted and other advertising to you. Please see the “Cookies and Other Online Tracking Technologies”, “Online Advertising” and “Choices Related to Online Tracking Technologies” sections below for further information about our and third parties’ use of cookies, web beacons, mobile ad identifiers, and other tracking technologies to provide you what are believed to be relevant ads, as well as information about how to disable cookies and make other choices related to targeted advertising.
- For attribution purposes. For example, when you click on a link, widget or application interface that appears on our Services that links to a third party site, product or service offer and/or purchase products or services or access discounts or coupons available there, we may enable marketing firms, affiliate marketing networks, merchants and other third parties to attribute your visit to those sites or offers and/or your product or service purchases to your use of our Services. This enables us to earn commissions on your visits to those sites or offers and/or your product and service purchases and helps us better understand the content, products and services that interest our users.
- With respect to information collected in connection with our online forums and communities, to provide an interactive experience and facilitate participation in these online forums and communities and, from time to time, to offer you products, programs, or services.
- To improve the design and content of our publications and Services, which includes using analytics to develop new products and services.
- To conduct research and analytics.
- To enable us to customize your user experience and analyze site usage, including by tracking the online articles and digital content you have accessed and read.
- To offer you enhanced products, programs, or services.
- To permit third parties to market and advertise to you.
- In any other way as we may describe when you provide the information or otherwise at your direction or with your consent.
- As permitted by law, including for auditing, fraud and security monitoring.
How We Share the Information
We may share the information we collect about you or that you provide to us, including any personal information, as follows:
- We may share your information with our service providers, business partners and vendors on which we rely to, for example, assist us in providing the Services to you. These third parties use your information as is necessary or appropriate for the performance of the services they provide to us, or as otherwise contractually permitted.
- We may share your information with our service providers, business partners and vendors to enable the delivery of targeted and other advertising to you. We may also share your information with marketing firms, affiliate marketing networks, merchants and other third parties when you click on a link, widget or application interface that appears on our Services that links to a third party site, product or service offer and/or purchase products or services or access discounts or coupons available there. This enables us to earn commissions on your visit to that third party site or offer and/or your product or service purchases, and helps us better understand the content, products and services that interest our users. Please see the “Cookies and Other Online Tracking Technologies”, “Online Advertising” and “Choices Related to Online Tracking Technologies” sections below for more information, including about how to disable cookies and make other choices related to targeted advertising.
- We may share your information, including information that is combined with outside records, with third parties who provide services to us, such as direct marketing services, in order to enhance our ability to market to you those products or services that may be of interest to you.
- If you choose to submit content (e.g., a “letter to our editors”, an online review, or a public comment), we may publish your name, screen name and other information you have provided to us. You hereby consent to this.
- We may disclose information that we receive from you and from third party sources to third parties that want to market products or services to you and whose practices are not covered by this Privacy Policy (e.g., other marketers, magazine publishers, retailers, participatory databases, and non-profit organizations).
- When you request a service, or other product, we will share your information to the extent necessary to fulfill your request. We may contact you with special offers of possible interest.
- We will disclose information we collect about you when required to do so by law, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request.
- We may transfer your information to our affiliates for internal management and administrative purposes on our behalf, and to enable our affiliates to provide you content you may be interested in, or send you relevant marketing communications, subject to applicable legal requirements. Your personal data will also be transferred to our affiliate’s offices where necessary for the performance or conclusion of our contractual obligations to you or for your benefit. To the extent not prohibited under applicable law, transfers and disclosures of your information may also be made where necessary for the establishment, exercise, or defense of legal claims, to protect the rights and property of TraderTracks.com and its affiliates and their respective agents, customers, and others, including to enforce our agreements, policies, and terms of use, or to protect the personal safety of any person.
In addition, please note that if TraderTracks.com or any of its affiliates, subsidiaries or lines of business is merged, acquired, divested, financed, sold, disposed of or dissolved, including through merger, consolidation, sale or divestiture of assets, the relevant customer database and any information collected pursuant to this Privacy Policy, including personal information we may possess about you, may, in whole or in part, be sold, disposed of, transferred, divested, or otherwise disclosed as part of that transaction or proceeding.
Collection of Information by Third Parties
We sometimes may offer conferences, contests, sweepstakes, promotions, editorial features, or other activities or offerings that are sponsored, co-branded or co-sponsored by or presented with identified third parties. If you, or your company or organization, choose to participate in such activities or offerings, your IP address and the personal information that you voluntarily submit or that other people submit about you may be provided to TraderTracks.com, our affiliates and such third parties. TraderTracks.com has no control over such third parties’ use of your information.
Links to Third Party Sites or Other Services
Our websites on which a link to this Privacy Policy appears, and some of the Services, contain links to third party sites and services whose privacy practices may be different than ours. We also allow you to connect with other third party sites and services. For example, some of our Services, such as our product guides, recommendations, brand reviews, comparisons and roundups, may embed content from, or include links to, other sites or services. In addition, in some cases we license TraderTracks.com branding to third parties, as disclosed on the relevant site or service, for use in connection with those third parties providing links to third party sites or services such as coupon offers. These third party sites and services are not operated or controlled by us, unless specifically stated otherwise thereon. The entities operating these sites and services may use cookies and other similar technologies to collect information including about your navigation from our Services to the relevant third party site or other service, which may be used for attribution purposes to enable us to earn commissions from your visit to that third party site or service and/or your product/service purchases on a third party site or service. We are not responsible for the privacy practices of third party sites and services and you should consult the other third party sites’ and services’ privacy notices in order to better understand their privacy practices.
Privacy Options
Email Marketing. If you prefer not to receive email marketing from us or our affiliates, you may opt out of receiving commercial email messages from us by clicking on the “unsubscribe” link that is contained in those email messages.
Targeted Advertising and Product/Service Links (known as Affiliate Links). Please see “Choices Related to Online Tracking and Advertising” below for information about how to disable cookies and other choices that may be available to you regarding targeted advertising and to manage the information that may be collected from your device via cookies and other tracking technologies by us and/or third parties such as our affiliates and other marketing services.
Accessing, Correcting, and Deleting Your Personal Information
We take reasonable steps to accurately record the personal information that you provide to us pursuant to this Privacy Policy and any subsequent updates to such information.
We encourage you to review, update, and correct the personal information that you provide to us under this Privacy Policy. You may request that we delete such personal information about you that is inaccurate, or incomplete, by contacting us as set out in the “How to Contact Us” section below. At our election, instead of deleting such information, we may retain it with your comment or correction noted in our records. By contacting us, you may also object to our further use of your personal information if you have compelling legitimate grounds (this may involve closing your account). We may ask you to verify your identity and to provide other details before we are able to provide you with any information, correct any inaccuracies, or delete any information. Your right to review, update, correct, and delete your personal information may be limited, subject to the law or your jurisdiction: (i) if your requests are abusive or unreasonably excessive, (ii) where the rights or safety of another person or persons would be encroached upon, or (iii) if the information or material you request relates to existing or anticipated legal proceedings between you and us, or providing access to you would prejudice negotiations between us or an investigation of possible unlawful activity. Your right to review, update, correct and delete your information is subject to our records retention policies and applicable law, including any statutory retention requirements.
To make such a request, please contact us.
Retention of Personal Information
We will retain your personal information while you have an account with us and thereafter for purposes not prohibited by applicable laws, including in line with our data retention and routine business practices. We will then either delete your personal information or de-identify it so that it is anonymous and not attributed to your identity.
Our Commitment to Security
We have put in place appropriate administrative, technical, and physical safeguards to help prevent unauthorized access, maintain data security and correctly use the information we collect from and about you. However, no system can be completely secure and we do not guarantee that unauthorized disclosures and access will not happen. Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that your personal information or other information will never be disclosed in a manner that is inconsistent with this Privacy Policy.
Cookies and Other Online Tracking Technologies
We and service providers or partners we engage to provide content, advertising, functionality, product and service offers and other services or that measure and analyze ad performance, user behavior on the Services or product/service categories of interest to users, or attribute commission for affiliate links may use cookies, web beacons and other similar technologies to understand usage of the Services and improve our content and offerings and to deliver advertisements in which you might be interested and to attribute commission for affiliate links. These technologies collect statistical and other information, including personal information, about you and your use of the Services. Some of the tracking technologies we and our service providers or partners may use include:
Cookies. Cookies are small text files that may be placed by us or our service providers and partners on your computer or device when you visit our websites or applications. A cookie assigns a unique numerical identifier to your web browser or device, and may enable us or third parties to recognize you as the same user who has used the Services, and relate your use of the Services to other information about you, such as your usage information and personal information. We may use cookies in a variety of ways. For example, we may use cookies to:
- Provide us with information about which portions of our websites and applications are the most popular by enabling us to see what web pages a user visits and how much time a user spends on each page.
- Personalize your experience on our Services (e.g., to recognize you by name when you return to our site, to save your password in password-protected areas, to enable shopping carts, or to tailor content, or product and service offerings).
- Help us understand which ads you have seen so that you don’t receive the same ad each time you access the Services.
Local Shared Objects. Local shared objects, such as “Flash cookies” also may be stored on your computer or device. Local shared objects operate a lot like cookies because they are stored on your device and can be used to store certain information about your activities and preferences; however, they cannot be managed in the same way as cookies. Depending on how local shared objects are enabled on your computer or device, you may be able to manage them using software settings.
HTML 5. HTML5, the language some websites are coded in, may be used to store information on your computer or device about how you use the Services. This information may be retrieved by us to help us manage the Services, and may give us information about how the Services are being used by our visitors, how they can be improved, and how we can customize the Services for users.
Cache Cookies. Cache cookies, such as eTags, may be used to identify your computer or device as the same computer or device that visited a Service or Services in the past.
Web Beacons
A web beacon is an electronic image called a single-pixel or “clear gif” that is a small piece of code that is used to collect anonymous and aggregate advertising metrics, such as the counting of page views, promotion views, or advertising responses. Web beacons can recognize certain types of information, such as a user’s cookie number, time and date of a page view, and description of the page where the web beacon is placed. These web beacons may be used to deliver cookies that conform to our cookie policy above.
Mobile Device IDs and Location-Based Information.
Certain mobile devices, including smart phones and tablet devices, contain unique device IDs that can be used to identify their physical location. Some mobile device IDs are permanent, while others may be changed by accessing the device’s privacy settings. Mobile devices also typically transmit caller ID data (which may include a phone number) when used to transmit a telephone call or text message. When you use mobile devices to access our Services, we may collect and transmit unique device IDs and collect caller ID data, as well as other information about your device, including without limitation, your wireless carrier, the make, model, operating system, capacity and settings of your device, the names, package IDs and versions of other software you have downloaded to your device and information about how you interact with and navigate within our Service.
These tracking technologies may be deployed by us and/or our by our service providers, partners on our behalf. These technologies enable us to assign a unique number to you, and may allow us to relate your use of the relevant Services to other information about you, including your usage information and personal information. We may match information collected from you through different means or at different times and combine such information with information obtained from other sources (including third parties), such as demographic information and updated contact information (where that information has been lawfully disclosed to us), to learn more about you so we can provide you with relevant content, and in connection with affiliate links, as explained in this Privacy Policy.
Online Advertising
When you use the Services, TraderTracks.com, its service providers or third parties, such as ad technology, ad servers, ad networks or any other non-affiliated third parties, may place cookies on your computer or use other online tracking technologies to collect or receive certain information about you and/or your use of the Services. Such information may include information about your visits to, and activity on, this website and other websites or applications, the number of times you have viewed an advertisement and other information. The information may be used to provide content, advertising, or functionality or to measure and analyze ad performance on the Services or other websites or platforms. For example, we may use third parties to present or serve advertisements, including targeted advertisements, that you may see on the Services. Third parties may also conduct research about the advertisements, or the Services themselves, and may place and use tracking mechanisms (e.g., tracking pixels) in the emails we may send to you. This information may be combined with information collected across different websites, online services, and other linked or associated devices. This Privacy Policy does not cover any use of information that such third parties may have collected from you for their own purposes or the methods used by the third parties to collect that information.
Choices Related to Online Tracking and Advertising
Most browsers automatically accept cookies. You can set your browser options so that you will not receive cookies and you can also delete existing cookies from your browser. However, you may find that some parts of the site will not function properly if you have refused cookies or similar tracking technologies and you should be aware that disabling cookies or similar tracking technologies might prevent you from accessing some of our content. Also, you may still receive advertisements even if you opt-out of targeted advertising. In that case, the ads will not be tailored to your perceived interests.
Special Note for Parents
The Services are not intended for use by children, especially those under the age of 16, and we do not knowingly collect personal information from children under the age of 16. If you are a parent or guardian and believe we have collected information from your child, please contact us as set out under “How to Contact Us” below.
Non-U.S. Visitors
Any information we obtain about you in connection with your use of the Services may be processed and stored in the United States or other countries.
Changes to this Privacy Policy
This Privacy Policy may be changed by TraderTracks.com or its affiliates at any time and such changes will apply to information we collected from you pursuant to a previous privacy policy. The revised Privacy Policy will be posted on the appropriate portion(s) of our websites or mobile applications and will indicate at the bottom when it was most recently updated. We encourage you to periodically check back to review this policy so that you know what information we collect, how we use it and with whom we share it.
How to Contact Us
If you have any questions or concerns about this Privacy Policy or its implementation please contact us via email help@tradertracks.com .
This Privacy Policy was last updated on June 26, 2024.